Every single photo that we deliver to our clients are adjusted for color, exposure and contrast. But for certain portraits, we will select certain photos that will benefit from a finer level of retouching and we will work on those photos a little bit more. These are usually photos where the face is more prominent (e.g. close-up photos). We consider retouching to include skin smoothening, blemish removal and brightening/darkening of certain areas of the photo. Our rule of thumb is to make our clients look like they are having an amazing day and are looking their best. In saying all this, we like to keep it as natural as possible and try to avoid making “fake” looking edits. We feel there is a fine line in retouching the photos and we are very aware of when to stop the retouching process.